Pemanfaatan Akun Instagram @lib.unand dalam Pemenuhan Kebutuhan Informasi Mahasiswa Universitas Andalas

Abstract

This study discusses the utilization of the Instagram account @lib.unand by the Universitas Andalas
Library in fulfilling students' information needs. Using a descriptive quantitative approach, data
were collected through questionnaires distributed to 381 students selected using Slovin's formula
from a total of 8,060 followers. The research instrument was based on the Uses and Gratification
theory, which includes cognitive, affective, personal, social, and escapist needs. The results show
that the account generally supports students' information needs with an average score of 3.21.
Cognitive needs scored the highest (3.34), followed by personal (3.29), social (3.20), affective
(3.17), and escapist (3.06). These findings indicate that students mainly use the account to obtain
academic information and strengthen personal identity. This study recommends enhancing content
variety and user interaction to optimize the effectiveness of digital library services.

Keywords: Instagram, information needs, academic library, student engagement, social media