Scinary

Transformasi Perpustakaan UNP Dalam Mencapai Universitas Negeri Padang Menuju World Class University

Hana Putri Sajida — 2025-02-02

This study aims to describe the physical and non-physical transformation carried out by the State University of Padang (UNP) Library in order to support the university towards world-class university status. The background of this study is that there are some gaps in the contribution of the UNP Library to the vision. The research method used is a qualitative case study with data collection techniques through observation, interviews, and documentation. The results showed that the UNP Library has carried out various physical and non-physical transformations to improve the quality of services to its users, which significantly contributes to the achievement of State University of Padang's vision of becoming a world-class university. However, there are still some aspects that need to be developed further so that this library can fully meet the indicators as a world-class library.

Analisis Elemen Aida Pada Media Sosial Instagram Sebagai Media Promosi Upt Perpustakaan Proklamator Bung Hatta Bukittinggi

Adinda Syafitri — 2025-05-05

Penelitian ini bertujuan untuk menganalisis penerapan elemen AIDA (Attention, Interest, Desire, Action) dalam promosi yang dilakukan UPT Perpustakaan Proklamator Bung Hatta melalui media sosial Instagram @uptppbh. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi dan wawancara. Informan terdiri dari tiga orang pengikut akun Instagram @uptppbh yang dipilih secara purposive sampling. Hasil penelitian menunjukkan bahwa: (1) Elemen Attention tercapai melalui penggunaan konten visual yang menarik, meskipun sebagian pengguna menganggap desain perlu disesuaikan dengan tren terkini; (2) Elemen Interest berhasil menarik minat pengguna melalui caption yang informatif dan persuasif; (3) Elemen Desire mampu membangkitkan keinginan sebagian informan untuk memanfaatkan layanan perpustakaan, khususnya melalui konten rekomendasi buku dan aktivitas; (4) Elemen Action menunjukkan sebagian informan memutuskan untuk mengunjungi dan memanfaatkan layanan perpustakaan berdasarkan promosi yang dilakukan. Namun, terdapat tantangan dalam meningkatkan efektivitas konten agar lebih relevan dan menarik bagi seluruh pengguna. Penelitian ini memberikan wawasan tentang pentingnya strategi promosi berbasis media sosial untuk meningkatkan daya tarik perpustakaan. Model AIDA, Media Sosial, Instagram, Promosi Perpustakaan, Pemasaran Digital.

Fenomena Doomscrolling terhadap Informasi Oversharing di Media Sosial pada Mahasiswa Program Studi Perpustakaan dan Ilmu Informasi Universitas Negeri Padang

Faunesya Faunesya — 2025-02-14

The purpose of this study is to describe the phenomenon of doomscrolling regarding oversharing information on social media among students in the Library and Information Science Program. This research uses a qualitative method with a phenomenological approach and employs snowball sampling to determine the informants. Data collection is conducted through observation, interviews, and documentation. The data analysis involves five stages: (1) reading and re-reading, (2) initial analysis, (3) developing emerging themes, (4) finding relationships between themes, and (5) analyzing emerging patterns. The results indicate that students in the Library and Information Science Program spend an average of 3-5 hours per day doomscrolling on social media platforms such as TikTok, Twitter, and Instagram, with the accessed information being predominantly emotional and personal. The motives for students engaging in doomscrolling of oversharing information are: (1) entertainment motives, (2) informational motives, (3) social motives, and (4) desire-driven motives. The impacts of doomscrolling on oversharing information are: (1) psychological effects, (2) time and concentration on studying, and (3) information evaluation and dissemination.

Reception Of Followers Towards Books Review Content As Digital Promotion Media (Case Study From Tiktok Social Media Account @raniadevina)

Natasha Mutiara — 2025-03-07

Abstract

This research aims to describe how followers receive book review content as a digital promotional medium (case study of the TikTok social media account @raniaadevina). This research was conducted using qualitative research methods with a case study type of research. Data was collected through in-depth interviews with followers of the TikTok account @raniadevina. The theory used in this research is the AISAS theory, which emphasizes the flow of consumer behavior in the digital era. Based on research results, book review content on Tiktok social media can be an effective digital promotional medium if it is presented in a way that is interesting and relevant to the target audience. The TikTok account @raniadevina has succeeded in building strong connections with followers through quality book review content, thus being able to influence its followers' book purchasing decisions.

Keywords: Followers reception, book review content, digital promotion media

Pengetahuan Arsiparis dalam Mengelola Arsip Dinamis Inaktif di Universitas Negeri Padang

Khalid Syuara — 2025-02-16

This study aims to describe the knowledge of archivists in managing inactive dynamic records at the State University of Padang, focusing on their understanding of inactive dynamic records and the records lifecycle. The research method used is descriptive qualitative with purposive sampling for data collection. Data analysis is conducted through three stages: data reduction, data presentation, and conclusion drawing. The results indicate a gap between theory and archivists' knowledge, particularly in understanding the concept of inactive dynamic records and its management principles. Archivists exhibit varying levels of understanding regarding the definition and characteristics of inactive dynamic records, as well as the application of centralization and decentralization principles in records management. Additionally, their understanding of the records lifecycle and maintenance procedures does not fully align with existing theories, potentially causing inefficiencies in records management. These findings underscore the importance of enhancing archivists' understanding through training and aligning records management practices with applicable archival standards.